We believe character chat is the next great content platform, and with it comes the next great advertising channel.
Every time a new form of content emerges, a new advertising channel is born with it. In the 20th century, there were newspapers, and newspaper ads. In the internet era, search engines appeared, and Google created search advertising. In the mobile era, Instagram and TikTok became the essential ad channels for brands.
Now, a new wave of content is rising. Millions of Gen-Z users are chatting with AI characters and building their own worlds. We believe character chat will become the next generation's content platform, and we're convinced the next generation's advertising channel will be born there.
A future where the cost of creating content approaches zero is coming. Soon, anyone will be able to create stories with text and images at a fraction of the cost. In that world, advertising must be personalized for everyone.
Ads need to be relevant to me. No one clicks on ads that aren't. We envision a future where your favorite character introduces products naturally, like an influencer. We want to create ads that don't feel like ads, ads that feel like part of the story.
After years of building recommender systems and optimizing ads across countless client projects, I kept seeing the same problem: ads still get in the way of great experiences. I started Nitrofy to help brands show up naturally in next-generation content platforms.